fiBona

[12/15 Fri-16 Sat] Content information for fibona Open Lab 2023 is now available!

[12/15 Fri-16 Sat] fibona Open Lab 2023

fibona, an open innovation program led by the Shiseido Research Instit...

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Beauty innovation with Chinese startups: The perspectives and ambitions of fibona IN CHINA project members

The open innovation program led by “fibona” from the Shiseido Research...

Scoring "Dynamic Beauty" and Beautifying the Body and Mind Through Gait: A New Approach to Beauty Created in Collaboration with ORPHE Inc.

Shiseido Research Institute leads an open innovation program called &#...

[External article (Japanese only)]Beauty Innovation drived by a research Institute

[External article (Japanese only)] Interactive facility aiming to become a global beauty company (Part 2)

[External article (Japanese only)]Full Personalization of Health Care Lead to Happiness ?

[External article (Japanese only)] Interactive facility aiming to become a global beauty company (Part 1)

Around Beauty Meetup #14: New Door Leading to the Versatility and Depth of Coffee

The “Around Beauty Meetup” is a gathering of various innov...

[External article (Japanese only)]Shiseido and Wacoal are taking on the challenge of "beauty and health" in space. What are their respective aims?

[External article (Japanese only)] Current place of the femtech market - Why everyone should discuss "women's issues" now -

The members of the RETREAT STICK development team talk about the challenges they faced because the product is manufactured in a research institute.

fibona is an open innovation program led by Shiseido Research Institut...

Around Beauty Meetup #13: Questioning the Common Sense of Research! Learning from an R&D Startup Development Site that Generates Innovation

“Around Beauty Meetup” is a gathering of innovators from inside ...

Hanatsubaki Ambient x RETREAT STICK: Scent Advance Trial & "UNKNOWN ME" Live Event

Shiseido’s research institute is leading an open innovation prog...

Co-Creation of Past Three Years Gathered, Live Workshop and Exhibition: "fibona Open Lab 2022" Event Report #2

fibona, an open innovation program led by the Shiseido Research Instit...

[External article (Japanese only)] Shiseido's open innovation program "fibona," a research institute that has been in business for 150 years, aims to create new "beauty" through collaboration with startups

Open innovation to create a beautiful society based on "empathy" and "altruism": fibona Open Lab 2022 Event Report #1

fibona, an open innovation program led by the Shiseido Research Instit...

[Shiseido News Release] Shiseido’s Open Innovation Program “fibona” Launches in China ~ Hosting a pitch event with startups in medical and holistic beauty ~

Number of visitors far exceeds expectations for a new scent experience made possible through co-creation with SCENTMATIC

Shiseido Global Innovation Center is leading an open innovation progra...

Around Beauty Meetup #12: The uniqueness that only he can depict, and there is beauty that can only be colored by you

“Around Beauty Meetup” is a gathering of various beauty-related innova...

Shiseido | fibona Open Lab 2022, 9/16 Symposium and Live Workshop

fibona, an open innovation program led by the Shiseido Research Instit...

[External article (Japanese only)] How to satisfy "desire for beauty" in virtual space? Beauty x Metaverse with Shiseido fibona

[External article (Japanese only)] New cosmetic experience by Bandai Namco Amusement Inc. and Shiseido research institute “fibona x imagenica", an event to experience customized OSHI-KATSU, will have a booth at "fibona Open Lab 2022" on September 16 (Fri.)

RETREAT STICK and Hanatsubaki Ambient, a collaboration of "fragrance" and "music" started by Shiseido

Shiseido’s research institute is leading an open innovation prog...

Speed is the key to collaboration with overseas startups. A sense of “urgency” held by new fibona members from Asian countries.

Shiseido’s research institute is promoting the “fibonaR...

Shiseido | fibona Open Lab 2022 to be held on September 16, 2022

“fibona” is an open innovation program led by the Shiseido Resea...

[Shiseido News Release (Japanese only)] Shiseido Global Innovation Center's open innovation program "fibona" launches its second Makuake project “RETREAT STICK”

[External link (Japanese only)] RETREAT STICK, created by Shiseido's fragrance research, consists of four scents to apply to the skin to feel closer to nature.

RETREAT STICK project members take on the challenge of creating a new scent experience based on the "fluctuations of nature”

The Shiseido Research Institute is leading an open innovation program ...

[Shiseido News Release (Japanese only)] Shiseido Global Innovation Center "fibona" to install new fragrance experience system at S/PARK - Utilizing consumers’ kansei data for fragrance research -

The second project will start on 7/21 (Thu) at 12:00 with Shiseido fibona's release on Makuake!

Shiseido’s open innovation program “fibona” started ...

fibona is a place where opinions and people meet. New members talk about the possibilities of "digital x communication.

Shiseido’s research institute is promoting the “fibonaR...

[External article (Japanese only)] Case introduction: Japan Aerospace Exploration Agency (JAXA) x Shiseido Co., Ltd.

[Shiseido News Release (Japanese only)] Shiseido Global Innovation Center’s open innovation program "fibona" selected a company for "THINK SPACE LIFE accelerator program 2021" sponsored by JAXA -

fibona is a place full of speedy challenges. New members think about the "innovation of beauty" required today.

Shiseido’s research institute has been promoting “fibona,&...

Around Beauty Meetup #11: To live a Purpose Driven life based on what you "love"

“Around Beauty Meetup” is a gathering of various innovator...

Crossing perspectives and thoughts. Researchers and creative members take on the challenge of the de-classic manufacturing

Shiseido’s Research Institute “Global Innovation Center” promote...

[External article (Japanese only)] Actively changing the future. fibona and KDDI research atelier challenge innovation through the "fusion of knowledge and people”

Cultivation activities conducted by Shiseido Research Institute that bring together diverse knowledge and people

“fibona” is an open innovation program that was launched in 2019. “Cul...

[Shiseido News Release (Japanese only)] Shiseido Global Innovation Center "fibona" establishes a new evaluation method base for beautiful walking with a start-up company

Around Beauty Meetup #10: Exploring the Future of Society through the Interaction of Art x Science

The Around Beauty Meetup is an event attended by various innovators in...

[External article (Japanese only)] Considering with Shiseido fibona about sustainable co-creation frameworks

fibona's first overseas startup selections held for co-creation with Korean startups

“Co-creation with startups,” one of the activities of the Shisei...

[External article (Japanese only)] Four tips for innovation creation that can be applied in the beauty industry, from the MASHING UP discussion

Final screening held for SHISEIDO OPEN INNOVATION 2021, leading to co-creation with two new startups

Shiseido’s open innovation program “fibona” started ...

[External article (Japanese only)] *Nakanishi served as a member of the jury* Jury Critique of ACC TOKYO CREATIVE AWARDS

[External link (Japanese only)] THINK SPACE LIFE Accelerator Program 2021 Entry Page

[Shiseido News Release (Japanese only)] Shiseido Global Innovation Center "fibona" participates in JAXA's "THINK SPACE LIFE" new initiative to create new value on earth and realize comfortable lifestyles in space

Around Beauty Meetup #9: An original experience for people facing social issues and adapting to new cultural backgrounds

Around Beauty Meetup is an event in which a variety of innovators, bot...

[Shiseido News Release] Shiseido Global Innovation Center’s open innovation program “fibona” - Collaboration with overseas startup companies -

[Shiseido News Release (Japanese only)] Shiseido Global Innovation Center's open innovation program "fibona" announces collaboration with two new startup companies

Serendipity Lab. x fibona "Brainstorming Salon #1" to rethink the role of beauty from the perspective of the “wholeness” of human beings.

Serendipity Lab. of the Art & Heritage Department (A&H Dpt.)...

[External article (Japanese only)] From physical effects to human research. Shiseido's new project leader thinks about the future of cosmetics

New Members Discuss Realizations and Ideal Form of fibona: "An Open Place for Ideas to Spark" New members talk about their experiences at fibona.

Shiseido’s research center promotes “fibona” as an open in...

[External article (Japanese only)] BAK NEW NORMAL PROJECT 2021, run by Kanagawa Prefecture and eiicon company, has been selected for projects by eight companies to solve social problems caused by COVID-19!

[External article (Japanese only)] Shiseido’s co-creation movement: The future of changing values for beauty - Co-creating beauty for individuals from the mind, skin, and body -

[External link (Japanese only)] SHISEIDO OPEN INNOVATION 2021 Entry Page

[Shiseido News Release] Shiseido Global Innovation Center’s open innovation program “fibona” calls for applications for Co-Creation with Startups

What ExtraBold and fibona have learned from two years of co-creation

This year marks the third year of Shiseido’s open innovation pro...

The culture of R&D will change from fibona. The project owner talks about the progress of the project over the past two years and its future.

This year marks the third year of the fibona open innovation program f...

Coming soon...

[External article (Japanese only)] How do physical and mental conditions affect beauty? Shiseido's vision of "the possibility of beauty”

How "Co-Creation with Consumers" and "Bikatsu Gym" faced and interacted with consumers during the pandemic

“Co-Creation with Consumers,” one of the fibona activities in wh...

How to transform "technology" into "value"? fibona x MIS initiatives to develop products by researchers

Shiseido’s open innovation program “fibona” was laun...

[External article (Japanese only)] We want to renew the old value creation model. Shiseido and MIS co-created a change in researchers' attitudes

[External article (Japanese only)] Report of “TOA World Showcase Tokyo 2021" which creates innovators

The power of Shiseido designers and copywriters to make “Lämmin” shine

One of the activities of Shiseido’s “fibona” open in...

Why was a film-type supplement created? Shiseido's development members talk about the "Lämmin" product development story

In December 2020, a product was created from “Speedy trial,̶...

[External article (Japanese only)] Lämmin designer's comment appeared in the website of Shiseido Creative Dept.

Around Beauty Meetup #7： A philosophy to create value for customers who share in developing tiles and cosmetics

The “Around Beauty Meetup” is a gathering of various innov...

[External link (Japanese only)] Shiseido's film-type supplement Lämmin: A quick snapshot to revitalize your complexion for important occasions!

Developed in just one year? The story behind the development of "Lämmin," a film-type supplement for forcusing on the complexion

Shiseido’s open innovation program “fibona” started ...

12/15 (Tue) 12:00, Shiseido fibona and Makuake Incubation Studio will take on a new challenge!

Shiseido’s open innovation program “fibona” started in Jul...

[External article (Japanese only)] Digitalization of customer contact points｜Open innovation forum

Around Beauty Meetup #6: Sharing insights of changes related to visual making

Around Beauty Meetup is a gathering of innovators, both inside and out...

The Roles of Technologies in Essential Value Creation Capturing Trends: "fibona ～Side Story"

“Fibona (fibona)” brings about innovation by integrating S...

[External article (Japanese only)] Femtech is coming into daily life. Beauty, medical connections, empirical data, and women's insights

[External article (Japanese only)] Be a marketer even as a researcher. The frame work of Shiseido's open innovation

[External article] Featuring S/PARK Cafe x teplo premium restaurant with LOAD&ROAD Kazunori Kawanobe x Sommelier Shinnosuke Tsukagoshi x S/PARK Cafe Yuya Asano

Members from DMM.make AKIBA and fibona talk about the success of their online event and open innovation in beauty

The Shiseido x DMM.make AKIBA x Startup online event was held in June....

[External article (Japanese only)] Shiseido R&D manager talks about the importance of open innovation

Coming soon...

[External article (Japanese only)] Shiseido x DMM.make AKIBA x Startups｜Beauty industry in the post-corona era [Event Report Part 2]

[External article (Japanese only)] Shiseido x DMM.make AKIBA x Startups｜Beauty industry in the post-corona era [Event Report Part 1]

Re-interpretation of technology × Innovation created by delusion-driven "fibona ～Side Story" on-line

“fibona” brings about innovation by integrating Shiseido w...

What is "innovation" at Shiseido? Special dialogue with external "Pollinators," connecting people and information (Part 2)

fibona aims to create new beauty innovations from the fusion of Shisei...

What companies need to do to accelerate innovation. Special dialogue with external "Pollinators," connecting people and information (Part 1).

fibona aims to create new beauty innovations from the fusion of Shisei...

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How to accelerate “Co-Creation with Startups”? Young researchers at fibona face innovation in beauty.

fibona is an open innovation program that brings Shiseido’s knowledge ...

[External article (Japanese only)] Shiseido's three goals for open innovation: from manufacturer-oriented development to co-creation

Coming soon...

Around Beauty Meetup #4 : Exploring the value of the five senses through “mariage”

The Around Beauty Meetup is an event in which innovators, both interna...

Co-Creation with Consumers: Suncare x Runner Project #2

One of fibona’s activities is “co-creation with consumers,...

[External article (Japanese only)] Creative people are enthusiastically welcome! This is the advantage of doing creative business in Yokohama

The “Next-generation Beauty Session" was held to discuss the future of beauty with Generation Z!

One of fibona’s activities is “Co-Creation with Consumers,...

Around Beauty Meetup #3: Japanese aesthetics called MORI (盛り) and manufacturing to realize it.

The fibona Around Beauty Meetup is an event in which a variety of inno...

[External article (Japanese only)] What are the advantages of building an innovation ecosystem in Minato Mirai, Yokohama?

[External article (Japanese only)] Biz Flags! “Let's connect to AI” workshop - 0.5 days to connect your company's issues to Azure -

Co-creation With Consumers: Suncare x Runner Project #1

One of fibona’s activities is “Co-creation with Consumers,...

ORPHE TRACK×fibona: Why a smart footwear company is interested in beauty

Shiseido’s open innovation program “fibona,” which b...

Hiroyuki Asahi x Jutaro Mochizuki x Nobuhiko Ohtsuki Future Beauty with Gen Z Consumers

One of fibona’s activities, “Co-Creation with Consumers,&#...

Incubator program initiated by the R&D institute to bring a beta version of 0 -> 1 product to the market

Shiseido’s open innovation program “fibona” started ...

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[External article (Japanese only)] "Behavioral principles" as considered by three experts involved in open innovation including Shiseido

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Shiseido Research Center's open innovation program "fibona" started for collaboration with startup companies

Shiseido Research Center’s open innovation program ̶...