fiBona

Beauty innovation with Chinese startups: The perspectives and ambitions of fibona IN CHINA project members

The open innovation program led by “fibona” from the Shiseido Research...

Scoring "Dynamic Beauty" and Beautifying the Body and Mind Through Gait: A New Approach to Beauty Created in Collaboration with ORPHE Inc.

Shiseido Research Institute leads an open innovation program called &#...

Number of visitors far exceeds expectations for a new scent experience made possible through co-creation with SCENTMATIC

Shiseido Global Innovation Center is leading an open innovation progra...

[Shiseido News Release (Japanese only)] Shiseido Global Innovation Center "fibona" to install new fragrance experience system at S/PARK - Utilizing consumers’ kansei data for fragrance research -

[Shiseido News Release (Japanese only)] Shiseido Global Innovation Center’s open innovation program "fibona" selected a company for "THINK SPACE LIFE accelerator program 2021" sponsored by JAXA -

fibona's first overseas startup selections held for co-creation with Korean startups

“Co-creation with startups,” one of the activities of the Shisei...

Final screening held for SHISEIDO OPEN INNOVATION 2021, leading to co-creation with two new startups

Shiseido’s open innovation program “fibona” started ...

[External link (Japanese only)] SHISEIDO OPEN INNOVATION 2021 Entry Page

What ExtraBold and fibona have learned from two years of co-creation

This year marks the third year of Shiseido’s open innovation pro...

Members from DMM.make AKIBA and fibona talk about the success of their online event and open innovation in beauty

The Shiseido x DMM.make AKIBA x Startup online event was held in June....

What is "innovation" at Shiseido? Special dialogue with external "Pollinators," connecting people and information (Part 2)

fibona aims to create new beauty innovations from the fusion of Shisei...

What companies need to do to accelerate innovation. Special dialogue with external "Pollinators," connecting people and information (Part 1).

fibona aims to create new beauty innovations from the fusion of Shisei...

Coming soon...

ORPHE TRACK×fibona: Why a smart footwear company is interested in beauty

Shiseido’s open innovation program “fibona,” which b...

Shiseido Research Center's open innovation program "fibona" started for collaboration with startup companies

Shiseido Research Center’s open innovation program ̶...