fibona, an open innovation program led by the Shiseido Research Institute, celebrated its third anniversary in July and will hold an on-site event "fibona Open Lab 2022" on September 16 at the Shiseido Global Innovation Center (S/PARK) in Yokohama. We will introduce the contents of "fibona Open Lab 2022," which will be held in two weeks.

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●Date: Friday, September 16, 2022 14:00-17:30

●Place: Shiseido Global Innovation Center (S/PARK)
　　 1-2-11 Takashima, Nishi-ku, Yokohama, Kanagawa 　MAP

●Contents:

Symposium "What is Open Innovation for Creating a Beautiful Society?”

A symposium will be held by universities and companies who are taking on innovation focused on beauty and wellness. What do the speakers have to say about the trials and errors and learning from the projects they have undertaken so far? How do they take on the creation of innovation in order to deliver the value of beauty and wellness to society? The aim of this session is to think about creating future value together with the audience.

[Speakers]
-Takashi Kiriyama: The COI site of Tokyo University of the Arts, Graduate School of Film and New Media, Tokyo University of the Arts
-Masaki Sato: Representative of atelier 252, The COI site of Tokyo University of the Arts
-Akiko Sakamoto: Wacoal Corp., Human Science Research & Development Center
-Yuko Nakanishi: Shiseido Co., Ltd., fibona project leader

Live Workshop "OSHI-KATSU Customized Cosmetics Experience Booth"

We will hold a live workshop to showcase our "Co-creation with Consumers" activity, in which researchers and consumers communicate directly with each other to develop products, in real time. Through the OSHI-KATSU customized cosmetics experience booth collaborated with imagenica project (by Bandai Namco Amusement Inc.), the process of co-creation with consumers and Shiseido researchers practiced by fibona will be introduced.

★News release from Bandai Namco (Japanese only):
New cosmetic experience by Bandai Namco Amusement Inc. and Shiseido research institute “fibona x imagenica", an event to experience customized OSHI-KATSU, will have a booth at "fibona Open Lab 2022" on September 16 (Fri.)

Prototype Exhibition from fibona

Through "fibona Open Lab 2022," we will disclose our three-year efforts and the co-creation process for social implementations that we are advancing with other companies. We look forward to meeting many people at S/PARK on the day of the event.