Awaken the beauty within you with science connecting the skin, body, and mind.

Shiseido Beauty Park

Awaken the beauty within you
with science that connects the skin, body, and mind.

What is beauty?
For Shiseido, this question is an endless pursuit.
Building on over a century of research and development,
we seek answers through scientific inquiry.

The skin, body and mind are all interconnected.
This fascinating link has inspired our next research focus.
As we learn more about how the joy of engaging all five senses,
the satisfaction of connecting with people and society,
and the self-affirmation of feeling beautiful all affect beauty,
we will continue developing unprecedented approaches to beauty.

Shiseido Beauty Park is a place where researchers and visitors gather
to experience and expand the potential of beauty, together.

For a life of radiance and vitality.
Let’s awaken the beauty within you.

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