2023.12.15 Fri 16 Sat

Messagefrom fibona

The open innovation programme "fibona" is led by the Shiseido Research Institute, with the keyword "fusion of diverse knowledge and people". This year, the "fibona Open Lab 2023" will be held again as a place where more people can learn about fibona and think together about the beauty of the future. This year's event is even more powerful than last year's, and will be held over two days. All members are looking forward to meeting with you so that we can think about and create the future of open innovation together.

AboutOverview

  • Event title

    fibona Open Lab 2023

  • Entry Fee

    Free of charge, free entry and exit

  • Date and Time

    Day 1: 2023/12/15(Fri) 14:00-19:00
    Day 2: 2023/12/16日(Sat) 10:00-17:00

  • Venue

    Shiseido Global Innovation Center (S/PARK) 1, 2F

SessionCreating the future of beauty with you

Day 1

Day 2

  • 15:00-15:30

    Initiatives to create a large ecosystem platform

    Keiichi Yoshimura (Office for Startup and Global Financial City Strategy, Tokyo Metropolitan Government)

  • 17:00-17:45

    The next generation of BEAUTY to be asked speculatively - The future as envisioned by up-and-coming fashion designers and Shiseido researchers.

    Kazuya Kawasaki (Synflux CEO, Speculative Fashion Designer)
    Shiro Mukae(Shiseido MIRAI Technology Institute)

  • 18:15-19:00

    Shiseido fibona × POLA ORBIS HOLDINGS mirc
    Interaction between the outside and inside of the research institute.

    Chihiro Kondo (Team Leader, Curation Team, Multiple Intelligence Research Centre, POLA ORBIS HOLDINGS)
    Yuko Nakanishi (Project Leader of Shiseido fibona)

  • 10:30-11:15

    Wellness culture led by sauna and spa

    Orito hamada (Bassist / Sauna Spa Professional Manager)
    Mizuho Hata (TV personality/spa sommelier)
    Shuhei Imamura (Shiseido MIRAI Technology Institute / balneotherapist / Sauna Spa Wellness Advisor)

  • 13:30-14:15

    BEAUTY extended by Second Skin Make-up - the possibilities of technology x entertainment

    Shinichi Mita (Stylist)
    JIRO (Creative Director/Special effects makeup Artist)

  • 15:30-17:00

    Hanatsubaki x fibona 'unpeople' sound performance and talk session

    There will be a sound performance of unpeople+1 people and a talk session.
    Shuta Hasunuma (musician)
    Yuko Tsukada (Shiseido Hanatsubaki)
    Kotaro Oda(Shiseido fibona)

ExhibitionExperience new prototypes from fibona

  • Second Skin Make-up

    Visitors can see next-generation make-up using Shiseido Second Skin Technology, which creates a transparent and flexible film (second skin) on the skin. We will use the feedback we receive through dialogue with everyone in our future development.

  • Soyu, a bathing botanical using ancient native grasses from Mount Ibuki.

    The exhibition conveys the idea of "transforming unused materials into value and regenerating the cycle of production and consumption" and provides a footbath space where visitors can experience the medicinal herb baths of Mount Ibuki.

  • Re;set U (prototype)

    A must for those who are too busy to switch on and off, or who have not found a refreshing tool that suits them! Experience personalised eyewear that offers a refreshing time for the senses, just like underwater.

  • Supersensory experience of the KAORIUM scent and word conversion system.

    KAORIUM, the scent verbalisation AI system that was so well received last year, is back! Why not face your senses through the experience of mutually transforming fragrance and language, and encounter the ideal fragrance you are looking for?

  • fibona×fermata Femcare Project

    This project aims to address and solve women's everyday problems with our technical and creative skills. The latest Femcare food, which is currently under development, will be introduced at this event. A tasting will also be available.

  • Podcast "Place to Encounter Inspirations of Beauty"

    This is an exhibition of podcast programmes by employees working at Shiseido S/PARK, a research institute based on the concept of "a place where beauty meets inspiration", where you can listen to digests from over 100 recordings.

  • Hanatsubaki Ambient

    Hanatsubaki Ambient is an environmental music project brought to you by Hanatsubaki and fibona. Up until now, we have presented music by artists inspired by fibona's research themes. The music is recorded on cassette tape and distributed.

  • Case Study Showcase

    You can get an insight into fibona's journey so far, including ongoing co-creation with start-ups and the challenge of crowdfunding a product born from researchers idea.

  • Co-Creation with Startups in global

    fibona's initiatives are spreading around the world. At this stand, we will present our initiatives in South Korea, China and France. Visitors will also be able to experience prototypes born from co-creation with start-ups in each region.

  • Around Beauty Meetup

    The "fibona: Around Beauty Meetup" brings together internal and external innovators in the field of beauty to exchange ideas. This exhibition will look back on previous meetups and share new challenges.

  • OPEN HUB x fibona Virtual experience study that works on real-world skin/body/mind

    An overview of the study of whether it is possible to intervene in the real human body and pursue true beauty by utilising virtual experiences in the business co-creation OPEN HUB and fibona, operated by NTT Communications, will be exhibited. Visitors can also experience OPEN HUB's social potential discovery AI prototype.

  • imagenica BOX

    The imagenica BOX is a content cabinet developed by BANDAI NAMCO AMUSEMENT, a company that has been designing IP content and experiences for many years, so that anyone can enjoy the concept of supporting your fave. At the booth, visitors will be able to experience imagenica BOX and will be introduced to past co-creations with FIBONA.

  • Co-creating spaces & making things By VUILD

    A hands-on experience of making wooden trays from wood scraps used in the construction of the fibona Open Lab 2023 Exhibition venue will be held. Visitors can experience the 'fun of making' through this experience.[website]

  • Exhibits femtecs from around the world, which are close to the unspoken blur.

    Exhibition by fermata Corporation, a leader in the FemTech market in Asia and Japan. The latest products and services that cater to women's specific health issues and concerns.

  • Thinking about beauty through space x skin Meguriai JAXA - the skin of the earth

    Meguriai JAXA - Skin of the Earth -, screened at the S/PARK event under the theme 'Thinking about beauty from space x skin', will be on display. Discover a new form of beauty at the intersection of macro space and micro skin while watching overwhelming images of the Earth's skin taken by surface observation satellites.

WorkshopTime for dialogue and co-creation, organised by researchers.

Please pick up a numbered ticket at each exhibition booth (distributed on a first-come, first-served basis from 13:30 on Day 1 and 10:00 on Day 2).

Day 1 16:00-16:45
Day 2 12:45-13:30

KAORIUM Super-sensory experience of fragrance and aroma ornament workshop with fragrance researchers

Get in touch with your senses through KAORIUM, an AI system that verbalises scents, and decipher your scent preferences with our researchers. You can take home the scents you have unravelled in the form of aroma ornaments original to this event.
Day 1 17:30-18:15
Day 2 11:45-12:30

Hands-on workshops for making medicinal herbal baths

The Soyu project started with medicinal herbs from Mount Ibuki. Together with Matsuda Pharmaceuticals, a herbal medicine professional who works with us on this project, we will mix herbal medicines and experience making herbal baths by hand! The characteristics and effects of each herb will also be explained!
Day 1 14:15-15:00
Day 2 14:45-15:30

The world of next-generation make-up achieved with second skin make-up.

Visitors can experience next-generation make-up using Shiseido Second Skin Technology, which creates a transparent and flexible film (second skin) on the skin. Mixing and layering various colours, attaching beads... Why not use your ideas to realise makeup expressions like paintings and art?

TimetableSession and Workshop

Day 1

Day 2

Session

15:00-15:30
Initiatives to create a large ecosystem platform
17:00-17:45
The next generation of BEAUTY to be asked speculatively - The future as envisioned by up-and-coming fashion designers and Shiseido researchers.
18:15-19:00
Interaction between the outside and inside of the research institute.

14:00

30

15:00

30

16:00

30

17:00

30

18:00

30

19:00

14:00

30

15:00

30

16:00

30

17:00

30

18:00

30

19:00

Workshop

14:15-15:00
The world of next-generation make-up made possible by Second Skin Makeup.
16:00-16:45
KAORIUM Super-sensory experience of fragrance and aroma stone workshop with fragrance researchers
17:30-18:15
Hands-on workshops for making medicinal herbal baths

14:00

30

15:00

30

16:00

30

17:00

30

18:00

30

19:00

Session

10:30-11:15
Wellness culture led by sauna and spa
13:30-14:15
BEAUTY extended by Second Skin Make-up - the possibilities of technology x entertainment
15:30-17:00
Hanatsubaki x fibona 'unpeople' sound performance and talk session

10:00

30

11:00

30

12:00

30

13:00

30

14:00

30

15:00

30

16:00

30

17:00

10:00

30

11:00

30

12:00

30

13:00

30

14:00

30

15:00

30

16:00

30

17:00

Workshop

11:45-12:30
Hands-on workshops for making medicinal herbal baths
12:45-13:30
KAORIUM Super-sensory experience of fragrance and aroma stone workshop with fragrance researchers
14:45-15:30
The world of next-generation make-up made possible by Second Skin Makeup.

10:00

30

11:00

30

12:00

30

13:00

30

14:00

30

15:00

30

16:00

30

17:00

Accessto the venue

  • Address

    1-2-11 Takashima, Nishi-ku, Yokohama-shi, Kanagawa, 220-0011, Japan

  • Parking

    No Parking

  • Access

    By train :
    Minatomirai line
    Next to Exit No.1 and 2 at the Minatomirai line Shintakashima Station

    JR/Shieichikatetsu
    10 minute walk from the JR/Shieichikatetsu Yokohama Station