fiBona

“fibona" is an open innovation program led by the Shiseido Research Institute, with the concept "fusion of diverse knowledge and people."

What challenges have we faced since our launch in 2019?
How has the unprecedented coronavirus pandemic changed the nature of open innovation?
What co-creation partners have we met in Japan and abroad?

This year, in which we celebrated our third anniversary in July, we will hold the on-site event "fibona Open Lab 2022" on September 16 at the Shiseido Global Innovation Center (S/PARK).

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●Date: Friday, September 16, 2022

●Place: Shiseido Global Innovation Center (S/PARK) 1-2-11 Takashima, Nishi-ku, Yokohama, Kanagawa　 MAP

●Contents (to be updated):
-Symposium: Beauty x Open Innovation ~Talking about co-creation in the beauty and wellness field~
-Workshop: Co-creation with Consumers ~Live workshop of Co-creation with Consumers~
-Exhibition: Prototype experience booth
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On this day, we will share our fibona activities and three years of progress, including the turning points of our open innovation and struggles. All the members of fibona are looking forward to seeing you at "fibona Open Lab 2022" so that we can think about and create a future of open innovation together.