Shiseido's Research Institute-Led "fibona" Co-creates Beauty Product: "Banbutsu Nanko" to be Released
A new texture cream with a rich, substantial feel that protects the skin while delivering moisture
~A new daily ritual to reclaim your true self, anytime, anywhere~

“Banbutsunanko” will be released by the beauty products initiative of “fibona” , Shiseido’s research institute open innovation program. This project aims to co-create products that “do not yet exist in the world.” This new cream features a heavy, ointment-like texture that protects the skin while delivering deep hydration. It introduces a new wellness ritual: by focusing on a scent that evokes a sense of nostalgic nature and bytaking deep breaths, users can anchor and reclaim themselves.

This product will be available for limited sale starting Tuesday, May 26, 2026, at the fibona Lab located on the 1st floor of Shiseido Beauty Park.

■Key Features of Banbutsunanko
【New Texture】Rich Substance and Comfort An ointment-like cream consistency that protects the skin and delivers moisture.
【New Ritual】Infused with an Original Fragrance Inspired by the Wisdom of Nature A nostalgic scent designed to invite deep breathing and mindful relaxation.
【Co-creation】Jointly Developed Usage Methods by Shiseido fibona and Consumers Crafted to be a versatile cream that seamlessly fits into various everyday moments.

※1  About Shiseido fibona Shiseido’s research institute open innovation program launched in 2019  https://corp.shiseido.com/jp/news/detail.html?n=00000000002739

The Technology and Philosophy Behind Banbutsunanko

■ The Formulation

To offer a moment of grounding amidst a hectic daily life, great care was taken to develop a texture that feels comforting in any situation. Formulated with a high concentration of semi-solid and solid oils, this rich, ointment-like cream protects the skin while providing moisture. This unique, substantial feel provides a sense of security, brought to life through a design that leverages Shiseido’s advanced sensory research.

This formula was born from the concept of “protecting the skin even in ultra-dry environments.” The inspiration came from the ultimate environment: outer space. While it meets the specific requirements for use inside the International Space Station (ISS) Japanese Experiment Module “Kibo,” it was intentionally crafted to evoke the comforting essence of daily life on Earth.

■ The Fragrance

In Japan, fragrances  have long been treasured for bringing a gentle peace to the mind and body. Drawing inspiration from the wisdom of Earth’s nature, traditional aromatic materials that have been passed down for generations have been reinterpreted through a modern lens. Born from Shiseido’s fragrance research, this scent is designed to closely accompany your daily routine and reset your mood. With a grounding agarwood (sandalwood/fragrant wood) base layered with nuances reminiscent of traditional incense, it delivers a nostalgic aroma that evokes the natural world. By consciously focusing on this unique fragrance and by taking a deep breath, the product offers a routine to reclaim your inner self.

■ Co-creation with Consumers

As fibona’s very first product planning project utilizing co-creation, daily usage scenarios and application methods were explored together with consumers. During the development phase, planning meetings were held with members of “Club fibona,” a co-creative online community. In response to feedback that the texture and fragrance were “addictive,” the product now promotes a usage method centered on mindfully focusing on these sensory attributes. To ensure it can be used easily anytime and anywhere, it comes in a convenient, palm-sized tin container.

What are the “Co-created Beauty Products” from fibona?

These products fuse Shiseido’s vast scientific knowledge—cultivated over more than 100 years of R&D—with the unique ideas and technologies of startup companies and consumers. Designed to respond agilely to consumer feedback and changing needs, these products transcend traditional brand boundaries. They adapt fluidly to provide one-of-a-kind, exciting new value to the world. Through this co-creation community of researchers and consumers, the initiative aims to nurture a new cosmetic culture, awaken the “beauty curiosity” within each individual, and share the joy of opening new doors to beauty. Beauty products like “Banbutsunanko” will be sold at the fibona Lab on the 1st floor of Shiseido Beauty Park. Because researchers will directly utilize the feedback and impressions of visitors for future development, guests are highly encouraged to visit and experience the products firsthand.

・「fibona lab」Website https://shiseidobeautypark.shiseido.com/fibonalab/

・「fibona」 Instagram  https://www.instagram.com/fibona_jp/

【Product Details】
■Product Name
Shiseido fibona 01-006
Cream for Face & Body
―Banbutsu Nanko―
■Volune　20g
■Price　3,000 yen(including tax)

■Product Features
An ointment-like cream characterized by its unique texture and fragrance. The rich, substantial cream protects the skin while delivering deep moisture. Its nostalgic fragrance, which evokes the natural world, gently accompanies you during moments of mindful resetting and self-reclamation.

【Launch Date】
Tuesday, May 26, 2026

【Retail Location】
Shiseido Global Innovation Center Shiseido Beauty Park, 1st Floor, fibona Lab 1-2-11 Takashima, Nishi-ku, Yokohama, 220-0011

・Shiseido Beauty Park  Official Website
https://shiseidobeautypark.shiseido.com/

■How to Use