Concept
BEAUTY YAKUZEN
A new dining experience of beauty and health for the skin, body, and mind
Shiseido Kitchen Lab leverages Shiseido's cutting edge scientific study of
the connections between skin, body, and mind to analyze the causes of the beauty issues that arise each season.
It provides a new dining experience of beauty and health for the skin, body, and mind.
Shiseido has turned its attention to the cooking style,
“Yakuzen”,that is based on the idea that foods provide similar benefits to medicines.
The Shiseido Kitchen Lab approaches beauty concerns from the vantage of “Yakuzen”.
Come experience the new culinary experience of "BEAUTY YAKUZEN" and look forward to the new you.
What’s “BEAUTY YAKUZEN”?
YAKUZEN is an ancient Oriental diet that balances the body by incorporating natural food
ingredients to address the seasonal changes the body faces.
“BEAUTY YAKUZEN” is a menu offering that combines the concept of medicinal cuisine
with Shiseido’s proprietary science of the skin, body, and mind to address the various seasonal beauty concerns.
It is a delectable, novel culinary experience that will satisfy your soul and pique your curiosity.