Shiseido Art & Science Lab

Concept

The museum where you can experience
beauty and science.
Shiseido Art & Science Lab

At this laboratory-style museum,
you can experience beauty and science through interactive communication.

Since it was founded in 1872,
Shiseido has breathed the new life of innovation into beauty,
such as through Shiseido cosmetics, lifestyle and culture, and the environment.
What this long journey has shown us is that there is no single answer to the question of beauty.
Instead, there are limitless possibilities.

We hope that at the Shiseido Art & Science Lab you will find beauty discoveries
that improve your daily life and the world of the future.

The visual experience focused on the “AWE”
that makes you more beautiful just by watching it.
Beauty Retreat Theater

On the first floor, there is a massive high-definition Crystal LED display that covers an entire wall,
showcasing a approximately 7-minute video focused on the theme of AWE.

Awe.
It's what you experience when presented with something so grand it's beyond comprehension.
It's the feeling you have when you stand before a sweeping vista, realizing how tiny you are in comparison.

Experiencing awe causes changes in your brain activity that suppress inflammation and make you more altruistic.
It affects both body and mind, and is reported to have a wide range of effects on society itself.

At the Beauty Retreat Theater, we apply our over four decades of
research on Kansei science*, using objective and scientific
approaches to explore people's subjective senses and psychology.
The video and audio used in the Beauty Retreat Theater were developed
under the guidance of the researchers engaged in the study of awe,
creating videos with a variety of elements that strike awe in viewers.

Experience these awe-inspiring videos,
which are constantly evolving in step with the changing seasons,
and become even more beautiful simply by watching.



*Kansei science is an approach to product innovation that focuses on emotional engineering.
Fusing aesthetics, sensory psychology and design,
it seeks to create objects and experiences that appeal to the senses (visual, olfactory, auditory and tactile)
in order to arouse an emotional response in the user.

Movie Themes

Nature and humanity. A landscape yet to be seen,
revealed by their mysterious similarities.
Human Beauty Landscape

The mysterious similarity between the forms of nature and the beauty of the human body.
The macrocosm and microcosm resonate with each other;
within the body lies nature itself, and the grandeur of nature behaves like life itself.
This unseen beauty is now visualized as a stunning 16K image here
at the Beauty Retreat Theater through Shiseido's Art & Science.
“Human Beauty Landscape.”
What kind of scenery will you discover at the end of this journey toward its deepest point?

Theater Information

Screenings are held every 30 minutes,
but the schedule may change depending on circumstances.
Please be aware that experiences may also be unavailable due to maintenance or other reasons.
Thank you for your understanding.

Now Showing

Shiseido Beauty Park 2F

It is composed of four zones: “Science × ART”, “LIFE OF BEAUTY”, “INNOVATION IN BEAUTY”, and "FUTURE" .
In each zone, various questions related to the theme of “beauty” from the Shiseido Art & Science Lab will be posed.
Through unique exhibits and experiential content, please take the opportunity to explore your own thoughts.

SCIENCE × ART ZONE

You can experientially feel the science and art of cosmetics through a sample of “Eudermine”, a product that is the root of Shiseido Beauty, launched in 1897. The display is divided into six categories: “Cleansing”, “Skincare”, “Sun Care”, “Foundation”, “Makeup”, and “Fragrance”. It introduces the general principles of science and how they are applied to cosmetics through experiments and videos. On the walls, products are displayed by themes such as “color” and “shape” to convey the commitment to packaging design and showcase the artistic side of Shiseido.

LIFE OF BEAUTY ZONE

Shiseido has led the beauty of the times, offering innovative suggestions not only in cosmetics but also in your everyday life regarding beauty. Through cultural dissemination and quality of life initiatives, it provides opportunities to reflect on the question, 'How can we live beautifully?' At the beginning of the zone, the “Self PV” allows you to become the protagonist of a video journey through time and virtually experience the hairstyles and fashions that were popular in various eras. You can also enjoy exhibitions related to Shiseido Parlour, which has pursued beautiful food culture, and “Hanatsubaki”, Shiseido's corporate culture magazine launched in 1937.

INNOVATIONS
IN BEAUTY ZONE

This zone introduces visitors to Shiseido's latest insights and prototypes of products currently under development. Additionally, recent research cases are displayed through panels and videos..

FUTURE ZONE

This event space hosts workshops, events, and experimental exhibitions that feature content and projects designed to evoke a sense of "beauty."

Click here for frequently asked questions and inquiries
about Shiseido Art & Science Lab.