Concept
The Shiseido
Global Innovation Center's
Open Innovation Experimental Laboratory
The Shiseido Global Innovation Center launched fibona, its open innovation program, in 2019.
It is constantly evolving, led by the concepts of “Unprecedented, Co-creation, and Incomplete”.
At fibona lab, we leverage Shiseido's extensive research expertise,
cultivated over more than 100 years, to develop products
by integrating innovative technologies from startups and unique ideas from consumers.
Additionally, we are fostering a “co-creation community" where consumers and researchers collaborate as equals,
conducting experiments and engaging in ongoing dialogue.
We aim to continuously develop unfinished innovative beauty products
that are unlike anything currently available,
offering exciting new value to inspire and captivate audiences worldwide.
Products
Shiseido fibona 01-010
Dual Blooming Mist UV
(Daytime Mist Lotion)
A UV mist for easy, on-the-go sun protection whenever and wherever needed. Delivers a lightweight, skincare-like spray accompanied by a gentle fragrance that freshens your mood.
Price: 3,300 yen (including tax)
Volume:50mL
SPF20・PA++
Shiseido fibona 01-006
ー Banbutsu Nanko ー
For Face & Body
An ointment-like cream featuring a unique texture and fragrance. This rich, uniquely textured cream delivers deep moisture while protecting your skin. Its somewhat nostalgic scent evokes the feeling of nature, offering you a gentle moment to center and reclaim yourself.
Price: 3,000 yen (including tax)
SHISEIDO fibona 03-215
Kahadasho hinoki
SHISEIDO fibona 03-215
Kahadasho mikan
A new sensory fragrance routine that transforms the scent of your skin, inspired by Japan's unique approach to grooming.
The fragrance veil integrates with your skin to create a personal scent. As it melts with your body temperature, it provides a powder-like texture that blends smoothly, offering an experience that encourages mindfulness towards your fragrance and personal refinement.
Price: 3,000 yen (including tax)
SHISEIDO fibona 09-151
Skin Accessory (D)
SHISEIDO fibona 09-151
Skin Accessory (E)
"Accessories for your skin that add color to your unique style." With innovative veil technology, you can achieve decorative expressions that aren’t possible with regular makeup. It offers a gentle feel on the skin while balancing durability and ease of removal.
Price: 5,000 yen (including tax)
(Gel 10g, Mist 3ml, 2 bags of parts)
Shop
fibona Lab
Shiseido Beauty Park 1F
Makuake
Activity
Introduction to fibona Activities
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Shiseido Releases "Dual Blooming Mist UV", a Beauty Product Co-Created by "fibona"
2026.08.25
— A “One-Mile” UV Care Lotion to Protect Skin Under Unexpected Sunlight — Shiseido Company, Limited (“Shiseido”) announces the release of “Dual Blooming Mist UV”, the latest product from its open-innovation initiative “fibona”*1, which co-creates innovative beauty products under the concept of “unprecedented value.” “Dual Blooming Mist UV” is a “one-mile” UV care lotion designed to protect your skin from sun exposure during quick outings. It will be available in limited quantities starting Tuesday, August 25, 2026, exclusively at fibona Lab on the 1st floor of Shiseido Beauty Park. –Product Highlights– ■Instant Protection Anytime: A convenient UV mist designed for quick application during lunchtime walks, casual weekend strolls, or whenever sun protection is needed. ■Skincare-Inspired Moisture: A gentle, fine mist that wraps the skin in hydrating care. ■Sensory Fragrance Science: Formulated with a signature scent derived from Shiseido’s affective science research to uplift and gently refresh your mood. Shiseido’s Olfactory & Affective Science Research Focusing on gases emitted from the skin surface (skin gases), Shiseido researchers discovered and identified specific aromatic compounds that are released during moments of positive emotion. Formulated based on these scientific insights, “Dual Blooming Mist UV” delivers a soothing mist along with a delightful, refreshing sensory experience. *1 fibona: Shiseido Research Center’s Open Innovation Program (Launched in 2019) https://corp.shiseido.com/jp/news/detail.html?n=00000000002739
Banbutsu Nanko" — A Fragrance Evoking Nature: The Birth of a Lifestyle Item Co-Created with Consumers
2026.08.25
Beauty products co-created around the theme of ‘unprecedented innovation’ sent forth by ‘fibona,’ Shiseido Beauty Innovation Hub’s open innovation program. In May 2026, fibona launched ‘Banbutsu Nanko’. Banbutsu Nanko is an ointment-type cream with a novel texture, born from the concept of ‘protecting skin even in extreme dry environments like outer space.’ While designed with specifications that make it usable even inside the Japanese Experiment Module ‘Kibo’ on the International Space Station (ISS), it is engineered to enrich daily life back on Earth. Delivering moisture while shielding the skin, Banbutsu Nanko features a distinct fragrance that subtly evokes a sense of nostalgic nature. How did this lifestyle item—which transcends simple moisture care—come into existence through trial and error? We spoke with the six researchers at fibona who led its development. Based on the Concept of an Ointment That Instills ‘Reassurance and Trust’ ―― Could you start by introducing yourselves and sharing your respective roles in the ‘Banbutsu Nanko’ project? Koshima: I’m Koshima, in charge of product planning for Banbutsu Nanko. My role was to figure out how to package and present this multifaceted product—with its distinctive fragrance and texture, high versatility in usage, and external co-creation—into a cohesive single product. After specializing in fragrance research and development, I am currently working on creating new value through global collaborations.
8/29(土)イベント開催!「宇宙」×「ウェルネス」
2026.08.17
資生堂研究所のオープンイノベーションプログラムである【fibona】が「なぜ今、私たちは『宇宙』を求めるのか? 〜伝統・文化・ビジネスの交差点から紐解く、未来のウェルネスのあり方〜」をテーマに、パネルディスカッションと特別映像放映を実施するイベントを開催します。 パネルディスカッションでは2部構成で伝統・文化・ビジネスの交差から未来のウェルネスを紐解く、特別な体験をお届けします。 現地参加(席数限定)とオンライン参加からお選びいただけますので、ぜひお気軽にご参加ください。 特別映像放映では日テレ×Basculeが提供する宇宙から観た地球の映像プラットフォーム【TerraCaster】協力のもと、気象衛星ひまわりが捉えた「リアルな地球の姿」をShiseido Beauty Park 1階の16K超大型ディスプレイにて1日限定で放映します。 日付: 8月29日(土) ■ パネルディスカッション 14:00〜16:00 ■ TerraCaster特別放映(全4回) ① 10:30〜12:00 ② 13:00〜14:30 ③ 15:30〜16:30 ④ 17:30〜19:00 場所: Shiseido Beauty Park ※当日、1階【Beauty Retreat Theater】につきましてはTerraCasterの放映のため、終日予約を受け付けておりません。 ご不便をおかけしますが、ご理解のほどよろしくお願いいたします。 参加方法: パネルディスカッション参加希望の方は、下記URLからお申込みください。 ※TerraCasterの特別放映視聴は予約不要です 【当日参加(現地/オンライン)】 なぜ今、私たちは『宇宙』を求めるのか? 〜伝統・文化・ビジネスの交差点から紐解く、未来のウェルネスのあり方〜 他(資生堂 fibona) 【アーカイブ配信】 なぜ今、私たちは『宇宙』を求めるのか? 〜伝統・文化・ビジネスの交差点から紐解く、未来のウェルネスのあり方〜 他(資生堂 fibona)
For more Activities, click here.
What’s “Club fibona”?
The community exploring 'new possibilities of beauty' in collaboration
with Shiseido researchers.
About
"Club fibona" is a community operated by fibona Lab, aimed at creating completely new products and values through a co-creative relationship between consumers and Shiseido researchers.
We welcome those who want to be a part of generating new values and movements.
If you wish to share and shape your thoughts and knowledge about beauty, or if you want to interact with Shiseido researchers to encounter new information and perspectives, we invite you to join us.
We are looking forward to welcoming curious individuals who are eager to actively participate in our community.
Click here for frequently asked questions and inquiries
about fibona Lab.