Concept
The Shiseido
Global Innovation Center's
Open Innovation Experimental Laboratory
The Shiseido Global Innovation Center launched fibona, its open innovation program, in 2019.
It is constantly evolving, led by the concepts of “Unprecedented, Co-creation, and Incomplete”.
At fibona lab, we leverage Shiseido's extensive research expertise,
cultivated over more than 100 years, to develop products
by integrating innovative technologies from startups and unique ideas from consumers.
Additionally, we are fostering a “co-creation community" where consumers and researchers collaborate as equals,
conducting experiments and engaging in ongoing dialogue.
We aim to continuously develop unfinished innovative beauty products
that are unlike anything currently available,
offering exciting new value to inspire and captivate audiences worldwide.
Products
SHISEIDO fibona09-151
Skin Accessory
"Accessories for your skin that add color to your unique style." With innovative veil technology, you can achieve decorative expressions that aren’t possible with regular makeup. It offers a gentle feel on the skin while balancing durability and ease of removal.
Price: 5,000 yen (including tax)
(Gel 10g, Mist 3ml, 2 bags of parts)
SHISEIDO fibona03-215
Kahadasho
A new sensory fragrance ritual inspired by Japan's unique approach to grooming. The fragrance veil integrates with your skin to create a personal scent. As it melts with your body temperature, it provides a powder-like texture that blends smoothly, offering an experience that encourages mindfulness towards your fragrance and personal refinement.
Price: 3,000 yen (including tax)
Shop
fibona Lab
Shiseido Beauty Park 1F
Makuake
Activity
Introduction to fibona Activities
3/29(土)スペシャルイベントを開催します
2025.03.21
資生堂研究所のオープンイノベーションプログラムである【fibona】が発信する貼るコスメ「スキンアクセサリー」をキーアイテムとしたランウェイショーを開催します。
まるで雪の結晶──日本独自の香り文化を新たな日常に。「香肌晶」が誕生するまで
2025.01.15
資生堂研究所のオープンイノベーションプログラム「fibona(フィボナ)」が発信する、「世の中にない」を共創するビューティープロダクツより1月22日に「香肌晶（かはだしょう）」がローンチする。
”Skin Accessory” enables transformation beyond makeup: The journey from the researcher’s challenge to becoming a product.
2025.01.15
Shiseido's open innovation program, "fibona," has launched the new "Skin Accessory" on Makuake on September 20th. This product utilizes Shiseido's "Second Skin" technology, which creates an artificial skin that integrates with the natural skin and corrects uneven textures, offering a unique co-creation of beauty products that are not available anywhere else.
For more Activities, click here.
What’s “Club fibona”?
The community exploring 'new possibilities of beauty' in collaboration
with Shiseido researchers.
About
We are planning a community that aims to discover and commercialize beauty that “doesn't exist in the world” through a co-creation relationship between beauty-curious consumers and Shiseido researchers.
Click here for frequently asked questions and inquiries
about fibona Lab.