Concept
The Shiseido
Global Innovation Center's
Open Innovation Experimental Laboratory
The Shiseido Global Innovation Center launched fibona, its open innovation program, in 2019.
It is constantly evolving, led by the concepts of “Unprecedented, Co-creation, and Incomplete”.
At fibona lab, we leverage Shiseido's extensive research expertise,
cultivated over more than 100 years, to develop products
by integrating innovative technologies from startups and unique ideas from consumers.
Additionally, we are fostering a “co-creation community" where consumers and researchers collaborate as equals,
conducting experiments and engaging in ongoing dialogue.
We aim to continuously develop unfinished innovative beauty products
that are unlike anything currently available,
offering exciting new value to inspire and captivate audiences worldwide.
Products
SHISEIDO fibona01-058
SENGAN SERUM
Developed with Shiseido's unique technology, the cleansing beauty serum removes excess dirt and oil from the skin while delivering essential beauty ingredients, leaving your skin increasingly hydrated with each use as part of a new morning routine.
Price: 3,300 yen (including tax)
SHISEIDO fibona03-160
Stress G Harmonizer (Hinoki)SHISEIDO fibona03-160
Stress G Harmonizer (invalidity)
In a world filled with stress and anxiety, this mist cares for the "stress odor" that unconsciously arises from the skin's stiffness. The gentle mist envelops any unwanted odors, allowing you to feel natural and at ease at all times. Experience comfort and self-care, no matter the situation.
Price: 2,200 yen (including tax)
Shop
fibona Lab
Shiseido Beauty Park 1F
Makuake
Activity
Introduction to fibona Activities
Skin Accessories and Kahadasho Sold Out
2025.06.20
Thank you for your continued support and patronage. The "Skin Accessories" and "Kahadasho" previously available at fibona Lab have sold out. We sincerely appreciate everyone who made a purchase.
Shiseido Research Institute Launches "Stress G Harmonizer" Mist to Care for Skin's "Stress Odor"– A Comforting Experience to Center Yourself Anytime –
2025.06.09
The "fibona" program from the Shiseido Research Institute, an open innovation initiative, has introduced the "Stress G Harmonizer" mist (Product Name: Shiseido Fibona 03-160), designed to care for the "stress odor" that arises from skin due to tension and stress.
Launch of Shiseido's Co-Created Beauty Product: Sengan Serum, a Washable Type of Beauty Serum
2025.05.26
Shiseido has announced the launch of the "Sengan Serum," a washable type of beauty serum that delivers skin hydration by merging with water, utilizing Shiseido's unique emulsification technology. This product is part of the "fibona" open innovation program, which aims to co-create "things that do not yet exist in the world."
For more Activities, click here.
What’s “Club fibona”?
The community exploring 'new possibilities of beauty' in collaboration
with Shiseido researchers.
About
"Club fibona" is a community operated by fibona Lab, aimed at creating completely new products and values through a co-creative relationship between consumers and Shiseido researchers.
We welcome those who want to be a part of generating new values and movements.
If you wish to share and shape your thoughts and knowledge about beauty, or if you want to interact with Shiseido researchers to encounter new information and perspectives, we invite you to join us.
We are looking forward to welcoming curious individuals who are eager to actively participate in our community.
Click here for frequently asked questions and inquiries
about fibona Lab.