Concept
The Shiseido
Global Innovation Center's
Open Innovation Experimental Laboratory
The Shiseido Global Innovation Center launched fibona, its open innovation program, in 2019.
It is constantly evolving, led by the concepts of “Unprecedented, Co-creation, and Incomplete”.
At fibona lab, we leverage Shiseido's extensive research expertise,
cultivated over more than 100 years, to develop products
by integrating innovative technologies from startups and unique ideas from consumers.
Additionally, we are fostering a “co-creation community" where consumers and researchers collaborate as equals,
conducting experiments and engaging in ongoing dialogue.
We aim to continuously develop unfinished innovative beauty products
that are unlike anything currently available,
offering exciting new value to inspire and captivate audiences worldwide.
Products
Shiseido fibona 01-006
ー Banbutsu Nanko ー
For Face & Body
An ointment-like cream featuring a unique texture and fragrance. This rich, uniquely textured cream delivers deep moisture while protecting your skin. Its somewhat nostalgic scent evokes the feeling of nature, offering you a gentle moment to center and reclaim yourself.
Price: 3,000 yen (including tax)
SHISEIDO fibona 03-215
Kahadasho hinoki
SHISEIDO fibona 03-215
Kahadasho mikan
A new sensory fragrance routine that transforms the scent of your skin, inspired by Japan's unique approach to grooming.
The fragrance veil integrates with your skin to create a personal scent. As it melts with your body temperature, it provides a powder-like texture that blends smoothly, offering an experience that encourages mindfulness towards your fragrance and personal refinement.
Price: 3,000 yen (including tax)
SHISEIDO fibona 09-151
Skin Accessory (D)
SHISEIDO fibona 09-151
Skin Accessory (E)
"Accessories for your skin that add color to your unique style." With innovative veil technology, you can achieve decorative expressions that aren’t possible with regular makeup. It offers a gentle feel on the skin while balancing durability and ease of removal.
Price: 5,000 yen (including tax)
(Gel 10g, Mist 3ml, 2 bags of parts)
Shop
fibona Lab
Shiseido Beauty Park 1F
Makuake
Activity
Introduction to fibona Activities
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Shiseido's Research Institute-Led "fibona" Co-creates Beauty Product: "Banbutsu Nanko" to be Released A new texture cream with a rich, substantial feel that protects the skin while delivering moisture ~A new daily ritual to reclaim your true self, anytime, anywhere~
2026.05.26
“Banbutsunanko” will be released by the beauty products initiative of “fibona” , Shiseido’s research institute open innovation program. This project aims to co-create products that “do not yet exist in the world.” This new cream features a heavy, ointment-like texture that protects the skin while delivering deep hydration. It introduces a new wellness ritual: by focusing on a scent that evokes a sense of nostalgic nature and bytaking deep breaths, users can anchor and reclaim themselves. This product will be available for limited sale starting Tuesday, May 26, 2026, at the fibona Lab located on the 1st floor of Shiseido Beauty Park. ■Key Features of Banbutsunanko 【New Texture】Rich Substance and Comfort An ointment-like cream consistency that protects the skin and delivers moisture. 【New Ritual】Infused with an Original Fragrance Inspired by the Wisdom of Nature A nostalgic scent designed to invite deep breathing and mindful relaxation. 【Co-creation】Jointly Developed Usage Methods by Shiseido fibona and Consumers Crafted to be a versatile cream that seamlessly fits into various everyday moments. ※1 About Shiseido fibona Shiseido’s research institute open innovation program launched in 2019 https://corp.shiseido.com/jp/news/detail.html?n=00000000002739
「フリュイドセラム」第3弾、完売しました!
2026.03.28
本日第3弾販売を開始したフリュイドセラムですが、おかげさまで【完売】となりました。 これをもって、今回の全販売工程がすべて終了いたしました。 多くの方に手に取っていただけたこと、そしてたくさんの応援をいただいたこと、心より感謝申し上げます。 引き続き、fibonaへの温かい応援をどうぞよろしくお願いいたします。 また次の展開も楽しみにしていてください。 ※今後の情報につきましては、当WEBサイト またはfibonaインスタグラムをご確認ください。
【フリュイドセラム 第3弾!販売開始 3/28~】
2026.03.27
※今回が最終入荷となります。 販売開始日:3月28日(土)10時〜 販売数:180本 ※おひとりさま2本までのご購入とさせていただきます。 前回お買い逃がしの方は、ぜひお早めにお求めください。
For more Activities, click here.
What’s “Club fibona”?
The community exploring 'new possibilities of beauty' in collaboration
with Shiseido researchers.
About
"Club fibona" is a community operated by fibona Lab, aimed at creating completely new products and values through a co-creative relationship between consumers and Shiseido researchers.
We welcome those who want to be a part of generating new values and movements.
If you wish to share and shape your thoughts and knowledge about beauty, or if you want to interact with Shiseido researchers to encounter new information and perspectives, we invite you to join us.
We are looking forward to welcoming curious individuals who are eager to actively participate in our community.
Click here for frequently asked questions and inquiries
about fibona Lab.