Concept
The Shiseido
Global Innovation Center's
Open Innovation Experimental Laboratory
The Shiseido Global Innovation Center launched fibona, its open innovation program, in 2019.
It is constantly evolving, led by the concepts of “Unprecedented, Co-creation, and Incomplete”.
At fibona lab, we leverage Shiseido's extensive research expertise,
cultivated over more than 100 years, to develop products
by integrating innovative technologies from startups and unique ideas from consumers.
Additionally, we are fostering a “co-creation community" where consumers and researchers collaborate as equals,
conducting experiments and engaging in ongoing dialogue.
We aim to continuously develop unfinished innovative beauty products
that are unlike anything currently available,
offering exciting new value to inspire and captivate audiences worldwide.
Products
SHISEIDO fibona09-151
Skin Accessory
"Accessories for your skin that add color to your unique style." With innovative veil technology, you can achieve decorative expressions that aren’t possible with regular makeup. It offers a gentle feel on the skin while balancing durability and ease of removal.
Price: 5,000 yen (including tax)
(Gel 10g, Mist 3ml, 2 bags of parts)
SHISEIDO fibona03-215
Kahadasho
A new sensory fragrance ritual inspired by Japan's unique approach to grooming. The fragrance veil integrates with your skin to create a personal scent. As it melts with your body temperature, it provides a powder-like texture that blends smoothly, offering an experience that encourages mindfulness towards your fragrance and personal refinement.
Price: 3,000 yen (including tax)
Shop

fibona Lab
Shiseido Beauty Park 1F

Makuake
Activity
Introduction to fibona Activities
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Notice of Temporary Closure on February 6 (Thursday) from 16:00
2025.02.04
Shiseido Beauty Diagnosis Lab 3月の予約についてのご案内
2025.01.23
期間限定!オープン記念キャンペーン実施中
2025.01.22
For more Activities, click here.
What’s “Club fibona”?
The community exploring 'new possibilities of beauty' in collaboration
with Shiseido researchers.
About
We are planning a community that aims to discover and commercialize beauty that “doesn't exist in the world” through a co-creation relationship between beauty-curious consumers and Shiseido researchers.


Click here for frequently asked questions and inquiries
about fibona Lab.