Shiseido Beauty Park

"FRAGRANCE AT WORK"Now Open Starting Oct 14
Shiseido Seasons,A Special Exhibition Changing with the Seasons

2026.10.19

"FRAGRANCE AT WORK"Now Open Starting Oct 14
Shiseido Seasons,A Special Exhibition Changing with the Seasons

“Shiseido Seasons,” a special seasonal exhibition located within the Shiseido Art & Heritage Passage, presents materials from Shiseido’s archives exploring the theme of the seasons.

“FRAGRANCE AT WORK” starts on Wednesday, October 14.

We talk to AI. Our watches prompt us.

We navigate our days with the help of apps.

Without even thinking about it, we already live alongside things that are not human.

So what will be the next interface to move us?

It might be fragrance.

Fragrance has long been seen as something to enjoy, or a tool for self-expression.

But at Shiseido, we have spent years exploring fragrance as something that can act on the skin, the body, and the mind.

Perhaps, in the future, we will choose fragrance not only by how it smells—floral, citrus—but by what it can do for us.

Protect. Get moving. Indulge.

Fragrance moves from noun to verb.