Shiseido Releases "Dual Blooming Mist UV",
a Beauty Product Co-Created by "fibona"

— A “One-Mile” UV Care Lotion to Protect Skin Under Unexpected Sunlight —

Shiseido Company, Limited (“Shiseido”) announces the release of “Dual Blooming Mist UV”, the latest product from its open-innovation initiative “fibona”*1, which co-creates innovative beauty products under the concept of “unprecedented value.”

“Dual Blooming Mist UV” is a “one-mile” UV care lotion designed to protect your skin from sun exposure during quick outings. It will be available in limited quantities starting Tuesday, August 25, 2026, exclusively at fibona Lab on the 1st floor of Shiseido Beauty Park.

–Product Highlights–

■Instant Protection Anytime: A convenient UV mist designed for quick application during lunchtime walks, casual weekend strolls, or whenever sun protection is needed.
■Skincare-Inspired Moisture: A gentle, fine mist that wraps the skin in hydrating care.
■Sensory Fragrance Science: Formulated with a signature scent derived from Shiseido’s affective science research to uplift and gently refresh your mood.

Shiseido’s Olfactory & Affective Science Research

Focusing on gases emitted from the skin surface (skin gases), Shiseido researchers discovered and identified specific aromatic compounds that are released during moments of positive emotion. Formulated based on these scientific insights, “Dual Blooming Mist UV” delivers a soothing mist along with a delightful, refreshing sensory experience.

*1 fibona: Shiseido Research Center’s Open Innovation Program (Launched in 2019)  https://corp.shiseido.com/jp/news/detail.html?n=00000000002739

About Beauty Products Co-Created by “fibona”

“fibona” beauty products combine over 100 years of Shiseido’s R&D expertise with unique ideas and cutting-edge technologies from startups and consumers. By responding swiftly to consumer feedback and evolving needs, fibona aims to deliver unique, adaptable beauty solutions that spark joy across the globe.

Through a co-creation community formed by researchers and consumers, fibona nurtures a new cosmetic culture—awakening the “beauty curiosity” within each individual and sharing the joy of discovering new dimensions of beauty.

Products like “Dual Blooming Mist UV” are sold exclusively at fibona Lab (1F, Shiseido Beauty Park). Feedback from visitors will directly inform future product developments by Shiseido researchers. We welcome you to visit fibona Lab and experience these products firsthand.

Formulated with AI Technology
“Dual Blooming Mist UV” was developed utilizing Shiseido’s proprietary formulation development AI*2, which integrates decades of accumulated research data, know-how, and technical expertise.
*2 Formulation AI “VOYAGER”: Shiseido successfully develops its first unique cosmetics using Formulation AI “VOYAGER” (2026)
https://corp.shiseido.com/jp/newsimg/4127_l7w13_jp.pdf

・「fibona lab」Website  https://shiseidobeautypark.shiseido.com/fibonalab/

・「fibona」 Instagram  https://www.instagram.com/fibona_jp/

Release Details
■Launch Date: Tuesday, August 25, 2026
■Location: fibona Lab (1st Floor, Shiseido Beauty Park) Shiseido Global Innovation Center 1-2-11 Takashima, Nishi-ku, Yokohama, 220-0011, Japan

・Shiseido Beauty Park Official Website
https://shiseidobeautypark.shiseido.com/

Product Overview
Product Name / Volume / Price
Shiseido fibona 01-010 Dual Blooming Mist UV (Daytime Mist Lotion)
Volume: 50 mL
Protection: SPF20 / PA++
Price: ¥3,300 (tax included)

Features:
A UV mist for easy, on-the-go sun protection whenever and wherever needed. Delivers a lightweight, skincare-like spray accompanied by a gentle fragrance that freshens your mood.

How to Use:

● Shake well before use (bi-phase formula).

● When applying to the face, spray into the palm first and blend gently onto the skin in small amounts.

● Applying an insufficient amount will reduce UV protection efficiency.

Shiseido R&D Philosophy: “DYNAMIC HARMONY”

Shiseido Establishes Unique R&D Philosophy “DYNAMIC HARMONY” (2021)
https://corp.shiseido.com/jp/news/detail.html?n=00000000003252

DYNAMIC HARMONY Special Website:
https://corp.shiseido.com/jp/rd/dynamicharmony