Shiseido Research Institute's "fibona" Collaborates to Create Beauty Products "Skin Accessories™" Available in Limited Quantities

Shiseido Research Institute’s open innovation program “fibona” ^(*1), which aims to co-create “what does not yet exist” in beauty products, will launch “Skin Accessories™” on July 21, 2025 (Monday). These products utilize the “Second Skin” technology, which forms artificial skin on the surface to integrate with the skin and correct unevenness. They will be available in limited quantities at two stores: Matsumoto Kiyoshi Shibuya Dogenzaka Flag and @cosme Tokyo. Matsumoto Kiyoshi Shibuya Dogenzaka Flag will host a pop-up event from July 21 (Monday) to July 31 (Thursday), while @cosme Tokyo will feature a special exhibition in its entrance space from July 30 (Wednesday) to August 5 (Tuesday).

◆ Enables decorative self-expression, evolving traditional makeup techniques.
◆ Maintains comfort for extended periods while ensuring easy removal.
◆ Offers three types of accessory parts, including metallic pieces and dried flowers.

“Skin Accessories™” Utilizing “Second Skin” Technology

In 2018, Shiseido acquired the patented “Second Skin” technology from U.S.-based venture Olivo Laboratories and has since enhanced its functionality by combining it with Shiseido’s formulation development expertise ^(*2). The “Second Skin” technology forms artificial skin on the surface, integrating with the skin to correct unevenness, and has expanded the boundaries of cosmetics by making under-eye bags and sagging less noticeable in a short period of time. By applying this technology, accessory parts are fixed to the skin, enabling decorative and diverse expressions that go beyond traditional makeup. Its elasticity and adhesion ensure both durability and ease of removal, while its breathability provides comfort and gentleness to the skin.

(*1) Shiseido Research Institute’s open innovation program “fibona” (2019)
https://corp.shiseido.com/en/news/detail.html?n=00000000002739&rt_pr=trr22
(*2) Shiseido’s evolution of “Second Skin” technology for beauty care beyond cosmetics (2021)
https://corp.shiseido.com/en/news/detail.html?n=00000000003258&rt_pr=trr22

Product Overview

Product name, volume, and price:
Shiseido Fibona 09-151 Skin Accessories
– Skin Accessories Gel: 10g
– Skin Accessories Mist: 3mL
– Skin Accessories Parts: 2 packs

Suggested retail price: ¥5,000 (tax included; may vary by store)

Product Features:
Forms artificial skin on the surface to integrate with the skin using “Second Skin” technology.
○ Enables decorative self-expression.
○ Maintains comfort for extended periods of time while ensuring easy removal.

Details of Parts & Usage Image

Skin Accessory (A)

Skin Accessory (B)

Skin Accessory (C)

About “fibona” and Its Co-Creation of Unique Beauty Products

“fibona” aims to co-create beauty products that “do not yet exist” by combining Shiseido’s extensive research knowledge, accumulated over more than 100 years, with the unique ideas and technologies of startups and consumers. By responding quickly to consumer feedback and changing needs, “fibona” develops one-of-a-kind products that transcend brand boundaries, offering new value to excite the world. Through a co-creation community of researchers and consumers, “fibona” fosters a new cosmetics culture, awakening individual beauty curiosity and sharing the joy of opening new doors to beauty.

Shiseido Beauty Park “fibona Lab”

Located in Yokohama’s Minato Mirai 21 district, the Shiseido Global Innovation Center houses the “Shiseido Beauty Park” on its 1st and 2nd floors. This facility connects researchers and consumers to co-create the future of beauty. At “fibona Lab,” visitors can experience and purchase products while participating in experiments and dialogues with researchers in an equal and collaborative environment.
https://shiseidobeautypark.shiseido.com/en/fibonalab/

Sales Information

Store Name: Matsumoto Kiyoshi Shibuya Dogenzaka Flag
Sales Period: Starting July 21, 2025 (Monday)
Pop-Up Event Period: July 21 (Monday) – July 31 (Thursday)
Location: 23-4 Udagawa-cho, Shibuya-ku, Tokyo
Hours: 10:00 – 22:30

Store Name: @cosme Tokyo
Sales Period: Starting July 21, 2025 (Monday)
Special Exhibition Period: July 30 (Wednesday) – August 5 (Tuesday)
Location: 1-14-27 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 – 21:00

Note: Both stores will offer limited quantities. Sales will end once stock runs out. We appreciate your understanding in case of shortages.