Special Exhibition: Shiseido Seasons [pink pop] – Starting April 2

At the Shiseido Art & Heritage Passage, our seasonal exhibition series “Shiseido Seasons” explores the archives of Shiseido through the lens of the four seasons. Starting Thursday, April 2, we are proud to present our latest theme: [pink pop].
The 1960s was an era when miniskirts and psychedelic fashions painted the streets in vibrant hues. Amidst this cultural revolution, Shiseido launched a series of groundbreaking campaigns centered around the color pink. The Spring 1968 “pink pop” campaign was a cultural milestone, ushering in a new era of style with the catchy invitation: “Pop your lips.” Pink was no longer just a traditional color; it became a symbol of youth, hope, and liberation.
Nearly 60 years later, pink continues to evolve—becoming bolder, more emotional, and effortlessly modern.
Exclusive Preview: THE PERFECT PINK Collection As part of this exhibition, visitors can enjoy an exclusive preview booth for the “THE PERFECT PINK” collection from the SHISEIDO TechnoSatin Gel Lipstick line. Experience these shades before their official limited-release launch on Friday, May 1.
We invite you to step into the world of [pink pop] and discover the enduring power of color.

Please come and enjoy this limited-time special exhibition.

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