“An immersive corporate exhibition that lets you experience Shiseido’s journey of beauty and knowledge through the five senses.
‘Shiseido Art & Heritage Passage’ opens on January 28.”

An immersive corporate exhibition that allows visitors to experience Shiseido’s journey of beauty and knowledge through the five senses.
“Shiseido Art & Heritage Passage” has been born.

Since its founding in 1872, Shiseido has carried forward its DNA of “Art & Science.” Here at Shiseido Beauty Park, this philosophy continues to evolve as a place that embodies that legacy.
In addition to the five existing laboratories, the newly established “Shiseido Art & Heritage Passage” has opened its doors.
Based on the concept “From 1872 to today—experiencing the journey of beauty and knowledge through the five senses,” this space explores 150 years of history and aesthetic sensibility from an Art perspective.
Visitors are invited to engage with and feel Shiseido’s history—shaped by and evolving with each era—through all five senses.
As the first phase, the “Origin” zone, which introduces Shiseido’s journey from its beginnings, will open on Wednesday, January 28, 2026.

“Origin” Zone
Based on the concept “Origins—an aesthetic sensibility that has lived on from Shiseido’s early days to the present,”
this zone introduces the philosophy of beauty and the unique forms of expression that Shiseido has continuously cultivated since its founding.

Seasonal Special Exhibition: Shiseido Seasons
January–March 2026 Theme: “Powder Snow”
Drawing on the Japanese aesthetic sensibility passed down through Shiseido’s heritage, this exhibition presents products and advertisements that capture the delicacy of freshly fallen snow and the lightness of softly drifting powder snow.

Experiential Installation: Scent of Memory
A fragrance-blending experience inspired by each visitor’s personal memories.
At the Memory Blending Table, visitors are invited to awaken memories lying dormant within, blend fragments of those memories, and experience a one-of-a-kind scent born from their own unique recollections.

・Click here for more details：[https://prtimes.jp/main/html/rd/p/000003035.000005794.html]

“Through this renewal, Shiseido Beauty Park has evolved into a place where visitors can enjoy Shiseido’s ‘Art & Science’ beauty journey—connecting the past, present, and future—and where new possibilities of beauty are shared with a wider audience.”