The "Shiseido Beauty Diagnosis Lab" has received a special award at the "2025 Japan BeautyTech Awards"!

We are pleased to announce that the “Shiseido Beauty Diagnosis Lab” has received the Special Award at the 6th “Japan BeautyTech Awards.”The Japan BeautyTech Awards recognizes companies and projects that have demonstrated outstanding leadership in innovation within the beauty and related fields. This year’s awards received a record-breaking 69 entries, and the Shiseido Beauty Diagnosis Lab was selected as one of the winners.

The Shiseido Beauty Diagnosis Lab is a comfortable space where customers can experience a beauty diagnosis service that combines Shiseido’s advanced science with a Japanese sense of beauty. This service is based on the concept of expanding the notion of beauty by holistically addressing the skin, body, and mind. It has been highly praised for its integration of Shiseido’s extensive expertise into an attractive offering. The dedication of researchers and “Beauty Artscape” advisors, who engage with each customer individually to reveal deep insights, has also been highly regarded.