Concept
The Shiseido
Global Innovation Center's
Open Innovation Experimental Laboratory
The Shiseido Global Innovation Center launched fibona, its open innovation program, in 2019.
It is constantly evolving, led by the concepts of “Unprecedented, Co-creation, and Incomplete”.
At fibona lab, we leverage Shiseido's extensive research expertise,
cultivated over more than 100 years, to develop products
by integrating innovative technologies from startups and unique ideas from consumers.
Additionally, we are fostering a “co-creation community" where consumers and researchers collaborate as equals,
conducting experiments and engaging in ongoing dialogue.
We aim to continuously develop unfinished innovative beauty products
that are unlike anything currently available,
offering exciting new value to inspire and captivate audiences worldwide.
Products
Shiseido fibona 01-323
fluid Serum
This serum contains Shiseido’s highest-ever concentration* of glycyl glycine (skin-conditioning and moisturizing ingredient), which helps refine skin texture and reduce the appearance of pores.
Powered by Shiseido’s proprietary fluid crystallization suppression technology, it efficiently delivers active ingredients deep into the skin.
*Compared with Shiseido products.
Price: 2,700 yen (including tax)
Volume：15ml
SHISEIDO fibona 03－215
Kahadasho hinoki
SHISEIDO fibona 03－215
Kahadasho mikan
A new sensory fragrance routine that transforms the scent of your skin, inspired by Japan's unique approach to grooming.
The fragrance veil integrates with your skin to create a personal scent. As it melts with your body temperature, it provides a powder-like texture that blends smoothly, offering an experience that encourages mindfulness towards your fragrance and personal refinement.
Price: 3,000 yen (including tax)
SHISEIDO fibona 09-151
Skin Accessory (D)
SHISEIDO fibona 09-151
Skin Accessory (E)
"Accessories for your skin that add color to your unique style." With innovative veil technology, you can achieve decorative expressions that aren’t possible with regular makeup. It offers a gentle feel on the skin while balancing durability and ease of removal.
Price: 5,000 yen (including tax)
(Gel 10g, Mist 3ml, 2 bags of parts)
Shop
fibona Lab
Shiseido Beauty Park 1F
Makuake
Activity
Introduction to fibona Activities
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“Fluid Serum — Launching March 3”
2026.02.24
Shiseido’s new Fluid Serum is born from our proprietary Fluid Crystallization Suppression Technology. Formulated with glycine glycine* at the highest concentration in Shiseido’s history, it helps refine skin texture and minimize the appearance of pores. *Compared with Shiseido products.
Shiseido Research Center's “fibona” Collaborates to Create Innovative Beauty Products: “Fluid Serum” Featuring the Highest Concentration of Glycylglycine in Shiseido’s History to Be Released ～Intensive daily care for refined skin texture and minimized pores～
2026.01.27
From the beauty products created through Shiseido Research Center’s open innovation program “fibona,” which aims to co‑create “what does not yet exist,” “Fluid Serum,” formulated with the highest concentration of Glycylglycine in Shiseido’s history, will be released. This product utilizes Shiseido’s proprietary Fluid Crystallization Suppression Technology and contains Glycylglycine, which is known for helping refine skin texture and make pores appear less noticeable. The product will be available for advance release starting on Tuesday, January 27, 2026, through Makuake, the support‑purchase service operated by Makuake, Inc. In addition, the product will be available for purchase as a limited‑edition item at the fibona Lab located on the first floor of Shiseido Beauty Park starting on Tuesday, March 3, 2026. ◆Formulated with the highest concentration of Glycylglycine (a skin-conditioning and moisturizing ingredient) in Shiseido’s history.Helps refine skin texture and address concerns related to visible pores. ◆Powered by Shiseido’s proprietary Fluid Crystallization Inhibition Technology, enabling efficient delivery of active ingredients into the skin. ◆A minimalist formula free from unnecessary ingredients, including fragrance,designed to deliver intensive texture and pore care as part of daily skincare. ※1 Shiseido Research Institute’s Open Innovation Program「fibona」(2019) https://corp.shiseido.com/jp/news/detail.html?n=00000000002739 ※2 Comparison with Our Products
“Hosting an AR Experience Event for Skin Accessory™: Creating a New Space with fibona Lab, Co-created with TOPPAN”
2026.01.22
As a beauty product that co-creates unprecedented value under fibona, the open innovation program of Shiseido Research Institute, two new designs of Skin Accessory™ were launched in November 2025. Skin Accessory™ applies Second Skin technology, which forms an artificial skin layer on the surface of the skin, enabling new forms of self-expression. In mid-December 2025, a limited-time virtual makeup experience event utilizing AR technology was held at fibona Lab on the first floor of Shiseido Beauty Park.
For more Activities, click here.
What’s “Club fibona”?
The community exploring 'new possibilities of beauty' in collaboration
with Shiseido researchers.
About
"Club fibona" is a community operated by fibona Lab, aimed at creating completely new products and values through a co-creative relationship between consumers and Shiseido researchers.
We welcome those who want to be a part of generating new values and movements.
If you wish to share and shape your thoughts and knowledge about beauty, or if you want to interact with Shiseido researchers to encounter new information and perspectives, we invite you to join us.
We are looking forward to welcoming curious individuals who are eager to actively participate in our community.
Click here for frequently asked questions and inquiries
about fibona Lab.