Lab

【Kahadasho】Restock Announcement (from 11/29)

2025.11.22

The 【Kahadasho】, which was sold in limited quantities in January this year, is making a comeback in limited quantities. Due to numerous restock requests, we have finally decided to restock. *To ensure many people can enjoy it, a purchase limit (up to 3 items per person) has been set.   【A new sensory fragrance habit born from the unique Japanese concept of grooming】 Please take this opportunity to try it.   **Release Date** November 29, 2025 (Saturday) **Sales Location** Shiseido Global Innovation Center　Shiseido Beauty Park, 1F, fibona lab   For more details, please refer to past releases. https://prtimes.jp/main/html/rd/p/000002777.000005794.html

Shiseido Research Center's "fibona" Collaborates to Create Innovative Beauty Products: New Designs of "Skin Accessories™" to Be Released ~ Launching on Tuesday, November 11, 2025 ~

2025.11.11

From the beauty products created through Shiseido Research Center’s open innovation program “fibona※1,” which aims to co-create “what does not yet exist,” two new designs of “Skin Accessories™” will be released as limited- edition items on Tuesday, November 11, 2025. These products utilize “Second Skin” technology, which forms artificial skin on the surface to integrate with the skin and correct unevenness. The products will be available for purchase at the fibona lab located on the first floor of Shiseido Beauty Park. ◆ As accessories for the skin, they enable new forms of self-expression, evolving beyond traditional makeup. ◆ They are designed to be comfortable for long periods while also being easy to remove. ◆ Two types of accessory parts are available: unique metallic parts and holographic parts that stand out at events and on stage. ◆ They allow for easy transformation from simple to decorative styles, making them perfect for various occasions such as holiday events, festivals, and dance recitals.   Skin Accessories™ Utilizing Second Skin Technology In 2018, Shiseido acquired the patented Second Skin technology from the U.S. venture company Olivo Laboratories and has since evolved its functionality by combining it with Shiseido’s expertise in formulation development※2. Second Skin technology creates artificial skin on the surface that seamlessly integrates with the natural skin, correcting unevenness. It goes beyond the boundaries of conventional cosmetics, making it possible to quickly reduce the appearance of under-eye bags and sagging. By applying the unique features of Second Skin technology, Shiseido has developed Skin Accessories™. These accessory parts adhere to the skin, enabling decorative and diverse expressions that go beyond traditional makeup. Thanks to their elasticity and adhesion, they deliver both durability and ease of removal, while their breathability ensures gentleness to the skin and comfortable use. ※1 Shiseido New Research Center’s Open Innovation Program “fibona” (2019)     https://corp.shiseido.com/en/news/detail.html?n=00000000002739 ※2 Shiseido to Achieve Beauty Care Beyond Cosmetics with Advanced “Second Skin” Technology (2021)   https://corp.shiseido.com/en/news/detail.html?n=00000000003258 **What are the Beauty Products Co-Created by “fibona”?** The beauty products co-created by “fibona” aim to bring forth innovations that do not yet exist in the world. They are developed by merging Shiseido’s extensive research knowledge, accumulated over more than 100 years, with unique ideas and technologies from startups and consumers. By swiftly responding to consumer feedback and changing needs, these products transcend brand boundaries, offering unparalleled value that excites the world. Through a co-creation community involving researchers and consumers, we nurture a new culture of cosmetics, awakening the beauty curiosity within each individual and sharing the joy of opening new doors to beauty. Products like the “Stress G Harmonizer” are available at the fibona lab on the first floor of Shiseido Beauty Park. We invite you to try these beauty products and share your experiences, which will be utilized by researchers to advance development. 「fibona Lab」web　https://shiseidobeautypark.shiseido.com/fibonalab/ 「fibona」Instagram　https://www.instagram.com/fibona_jp/ **Release Date** November 11, 2025 (Tuesday) **Sales Location** Shiseido Global Innovation Center　Shiseido Beauty Park, 1F, fibona lab 1-2-11 Takashima, Nishi-ku, Yokohama, 220-0011 **Product Overview** – **Product Name:** Shiseido fibona 09-151  Skin accessories – **Price: ** ¥5,000 (tax included)  

Unfinished—Anti, Ultimate, Transcendence The Design Challenge of Shaping fibona’s Values

2025.10.31

Shiseido Research Center’s open innovation program, “fibona,” has been evolving since 2019 under the theme of “Unprecedented, Co-Creation, Unfinished.” Starting in 2025, fibona has been releasing a series of unfinished beauty products as a brand dedicated to co-creating what does not yet exist in the world. What unites these products is their commitment to offering new values that excite the world and their unique designs that convey the brand’s philosophy. Yuko Nakanishi, the fibona brand holder and Group Manager of the Brand Value Development Research Institute, and Misaki Nagatake, a product designer at Shiseido Creative, shared the story behind the creation of experimental product designs that visualize fibona’s philosophy of “new beauty.” Co-Creating “New Beauty” That Has Never Existed Before ── What led fibona, which started as an open innovation initiative by Shiseido Research Center, to release products as a brand? Nakanishi: fibona originally began in 2019 as part of Shiseido Research Center’s “Open Innovation Program.” At the time, the focus was on co-creation with startups, academia, and consumers, as well as the social implementation of research results and the development of co-creation environments. To further strengthen the delivery of research outcomes to society, fibona was established as a brand originating from the research center in 2025.