Concept
The Shiseido
Global Innovation Center's
Open Innovation Experimental Laboratory
The Shiseido Global Innovation Center launched fibona, its open innovation program, in 2019.
It is constantly evolving, led by the concepts of “Unprecedented, Co-creation, and Incomplete”.
At fibona lab, we leverage Shiseido's extensive research expertise,
cultivated over more than 100 years, to develop products
by integrating innovative technologies from startups and unique ideas from consumers.
Additionally, we are fostering a “co-creation community" where consumers and researchers collaborate as equals,
conducting experiments and engaging in ongoing dialogue.
We aim to continuously develop unfinished innovative beauty products
that are unlike anything currently available,
offering exciting new value to inspire and captivate audiences worldwide.
Products
Shiseido fibona 01-323
fluid Serum
This serum contains Shiseido’s highest-ever concentration* of glycyl glycine (skin-conditioning and moisturizing ingredient), which helps refine skin texture and reduce the appearance of pores.
Powered by Shiseido’s proprietary fluid crystallization suppression technology, it efficiently delivers active ingredients deep into the skin.
*Compared with Shiseido products.
Price: 2,700 yen (including tax)
Volume:15ml
SHISEIDO fibona 03-215
Kahadasho hinoki
SHISEIDO fibona 03-215
Kahadasho mikan
A new sensory fragrance routine that transforms the scent of your skin, inspired by Japan's unique approach to grooming.
The fragrance veil integrates with your skin to create a personal scent. As it melts with your body temperature, it provides a powder-like texture that blends smoothly, offering an experience that encourages mindfulness towards your fragrance and personal refinement.
Price: 3,000 yen (including tax)
SHISEIDO fibona 09-151
Skin Accessory (D)
SHISEIDO fibona 09-151
Skin Accessory (E)
"Accessories for your skin that add color to your unique style." With innovative veil technology, you can achieve decorative expressions that aren’t possible with regular makeup. It offers a gentle feel on the skin while balancing durability and ease of removal.
Price: 5,000 yen (including tax)
(Gel 10g, Mist 3ml, 2 bags of parts)
Shop
fibona Lab
Shiseido Beauty Park 1F
Makuake
Activity
Introduction to fibona Activities
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「フリュイドセラム」第3弾、完売しました!
2026.03.28
本日第3弾販売を開始したフリュイドセラムですが、おかげさまで【完売】となりました。 これをもって、今回の全販売工程がすべて終了いたしました。 多くの方に手に取っていただけたこと、そしてたくさんの応援をいただいたこと、心より感謝申し上げます。 引き続き、fibonaへの温かい応援をどうぞよろしくお願いいたします。 また次の展開も楽しみにしていてください。 ※今後の情報につきましては、当WEBサイト またはfibonaインスタグラムをご確認ください。
【フリュイドセラム 第3弾!販売開始 3/28~】
2026.03.27
※今回が最終入荷となります。 販売開始日:3月28日(土)10時〜 販売数:180本 ※おひとりさま2本までのご購入とさせていただきます。 前回お買い逃がしの方は、ぜひお早めにお求めください。
A Community of Co‑Creation Between Shiseido Researchers and Consumers: The Challenge and Future of “Club fibona”
2026.03.18
Shiseido’s open innovation program, “fibona.” One of the initiatives that embodies its brand concept—“unprecedented, co-creative, and unfinished”—is the online community “Club fibona,” launched in May 2025. Established as a community where participants explore “new possibilities of beauty” together with Shiseido researchers, what kind of co-creative space has Club fibona grown into today? We spoke with Hiroki Kobori, a fibona member who has led the initiative since its launch, and Izumi Esaki, Manager of the Community Marketing Section at Commune Inc., who supports the community’s design as an external partner. They shared insights into the journey so far and the vision for the community they aspire to build.
For more Activities, click here.
What’s “Club fibona”?
The community exploring 'new possibilities of beauty' in collaboration
with Shiseido researchers.
About
"Club fibona" is a community operated by fibona Lab, aimed at creating completely new products and values through a co-creative relationship between consumers and Shiseido researchers.
We welcome those who want to be a part of generating new values and movements.
If you wish to share and shape your thoughts and knowledge about beauty, or if you want to interact with Shiseido researchers to encounter new information and perspectives, we invite you to join us.
We are looking forward to welcoming curious individuals who are eager to actively participate in our community.
Click here for frequently asked questions and inquiries
about fibona Lab.